Role:

Brand strategy, workshop facilitation, presentation design, brand identity system, brand manual, proposal design, website design, branded collateral.

Challenge:

We were approached by start-up furniture design company Assemble, to help them clarify their purpose, define their brand and design a user driven website.

Solution:

The first step was to spend a day with the team to understand their needs, define their brand, their users and prioritise their business goals. With customer profiles and detailed brief in hand we agree on a design direction and deliverables. We create the brand identity and work together to define the structure of their website. The identity is rolled out across all collateral, the website is launched.

Result:

The result is a user driven brand with increasing customer growth.