Role:

Brand strategy, brand identity system, editorial design.

Challenge:

Content Media company South East Media approached us to create the brand identity system for a new property design magazine, Abode. The magazine had to appeal to a design savvy, self build consumer and present rigorous insights into the world of architecture and design, in a clean minimalist style.

Solution:

Working in close collaboration with the team at SEM we set about tackling the challenge of connecting Abode to it's target audience. Through user experience insights gained in our brand strategy workshop, we designed a clean, consumer focused identity that engages and informs.

Result:

Beautifully simple and visually engaging, Abode was launched in 2016 and now boasts an ever increasing tribe of property and architecture fans, year on year.