Brand strategy, brand identity, packaging design.
Grace were appointed to create the visual identity and brand packaging for this start-up drink brand, to increase brand awareness and create a loyal fan-base.
We helped define brand values and flesh out the vision for the brand to resonate with consumers looking for exciting, new premium health beverages. Using clean typography, simple illustration and a strong colour palette the brand was launched in the superior health juice market space.
The visual direction driven by our user experience strategy, separated this great health product from the competition and established them as a brand to watch.