Role:

Brand strategy, brand identity, packaging design.

 

Challenge:

Grace were appointed to create the visual identity and brand packaging for this start-up drink brand, to increase brand awareness and create a loyal fan-base.

 

Solution:

We helped define brand values and flesh out the vision for the brand to resonate with consumers looking for exciting, new premium health beverages. Using clean typography, simple illustration and a strong colour palette the brand was launched in the superior health juice market space.

 

Result:

The visual direction driven by our user experience strategy, separated this great health product from the competition and established them as a brand to watch.

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