Role:

Brand strategy, brand identity, packaging design.

 

Challenge:

Grace were appointed to create a superior visual identity and packaging design for this premium, independent chocolate brand to increase brand awareness and create a loyal tribe of brand ambassadors.

 

Solution:

Through the insights gained in our strategy workshop, we helped identify brand values and customer needs to ensure the identity resonates with consumers looking for exciting, new premium products. We created a simple, bold pattern and strong colour palette for each flavour, resulting in an eye catching product.

 

Result:

This stunning product was given a visual identity to match it's strong personality. Resulting in a stand out brand that oozes chocolatey confidence.