Brand and visual identity, book design, art direction, illustration.
Grace Design were engaged by Pearson to create a visual identity and book series for the 'spooky' strand of the much loved pocket readers.
We worked closely with the team at Pearson to understand their vision for this strand. The chillers must slot seamlessly into the core brand identity system whilst ensuring the personality of the strand was also strong enough to stand alone.
The result was a unique, distinctive visual identity, perfectly complementing the core pocket series style. Bringing the strand to life with a fun, eclectic illustration style and typography and connecting with a whole new band of 'spooky' pocket fans.