Role:

Brand style guide, samples, artefact illustrations.

Challenge:

We were asked to create samples and a style guide for Peter Rabbit in London.

Solution:

We worked closely with the team at Penguin to understand their positioning for a new brand extension. The brief was for a contemporary style that appealed to a wider demographic of Peter Rabbit fans.

Result:

This is a fresh style ready to be rolled out across a wide range of touch points.