Role:

Brand strategy, identity, editorial design, UI design.

Challenge:

Grace Design were approached by South East Media to create the brand identity and style guide for Public View, a leading contemporary public arts magazine to showcase how public art plays a vital role in shaping culturally vibrant and sustainable communities. Bringing public art to a youth audience, to inspire and empower by promoting creativity, critical thinking and influence change.

Solution:

We worked with the team at SEM to flesh out their vision for the contemporary public arts magazine. The brief, informed by our user experience framework  proposed a clean, semi-edgy style that was visually engaging and informative.

Result:

We developed a simple, clean visual identity to allow the art to speak for itself and keep the artist's voice at the core. Our work helped raise the profile of the magazine and encourage support in community art innovation.