Saffron Ice Cream Co was founded on the principles that great tasting ice cream should be natural. Their award winning flavours are lovingly hand-made by dedicated artisans in a barn in rural Essex. The team at Saffron were looking to refresh their brand identity to break into a new consumer market and they partnered up with Grace Design to help. We created his stand out visual identity which embodies the unique character of each flavour and authentic ethos of the brand, whilst perfectly positioning the product for the premium ice cream consumer.