Role:

Brand strategy, brand identity, editorial design, digital epub.

Challenge:

We were approached by publishing company South East Media to refresh their brand and style identity for this lifestyle title aimed at millennial readers.

Solution:

We helped SEM channel their brand values and identify their project vision, to create and deliver a more connected, relevant user experience for their target audience. Drawing on this knowledge and our wealth of publishing experience we developed a minimalist visual identity and content style guide to reposition this publication in the market place.

Result:

Working in close collaboration with their team we produced a powerful blend of bold typography, beautiful imagery and thought provoking copy to connect to their audience in an effective, meaningful way.