Brand strategy, brand identity, editorial design, digital epub.
We were approached by publishing company South East Media to refresh their brand and style identity for this lifestyle title aimed at millennial readers.
We helped SEM channel their brand values and identify their project vision, to create and deliver a more connected, relevant user experience for their target audience. Drawing on this knowledge and our wealth of publishing experience we developed a minimalist visual identity and content style guide to reposition this publication in the market place.
Working in close collaboration with their team we produced a powerful blend of bold typography, beautiful imagery and thought provoking copy to connect to their audience in an effective, meaningful way.